Yet another feather gets added to Samsung’s hat. After gaining much prominence in televisions and mobile phones, now its the time for the movie screens and multiplexes to receive the high picture quality LED screens. Well to delve deep, Samsung and PVR have roped in together to roll out cinema LED screens at selected locations, and thus bringing a major shift from the age-old film projectors, which have been much in use for the last 100 years.
However, these Samsung’s newest Onyx screens would arrive only at selected screens in Delhi, Mumbai, Bangalore to begin with and here the PVR officials added that the tickets might be priced here at a premium of ₹100, and these would entirely for the additional costs.
Samsung further added that this LED technology for large screens is being rolled out in countries like the US, Mexico, Switzerland, and Malaysia.
Puneet Sethi, Vice President, Consumer Electronics Enterprise Business, Samsung India, added here that, “India is a film-loving country. Our movies are full of vibrant colors and rich music. Onyx Cinema LED will be the true solution for such content and we believe this technology will be a ‘blockbuster’ in the film industry”.
Gautam Dutta, CEO of PVR Cinemas, again added here that upgrading a screen run on a projector, with an LED, would cost nearly ₹7 crore presently. In fact, he added that “ We are hopeful that with other companies coming into large LED screens and demand growing rapidly, the prices will come down in the coming time”.
In fact, companies like LG and Sony also might follow the footsteps, thus launching LED screens for film viewing, as per stated by the PVR officials. The reason being that this new technology would offer picture quality in line with the clarity offered on TVs and mobile phones.
To know more about this, Samsung Onyx LED screens boasts of displays available in variants extending between 5, 10, and 14 meters in length. To conclude, Sethi added that, “Apart from cinema screens, we are also offering smaller-sized versions for corporate events, concerts, and personal screening”.