A recent survey report suggests that the most active smartphone users In India spend almost 4 hours every day on mobile apps. Now, this is almost equal to half of a standard workday. As per the report submitted by app analytics firm App Annie on May 2017, right now India is among the top 5 markets in terms of calculating the total time spent on apps on Android phones.
India’s top 20% i.e. the most active Android users, is almost close to the top 20% users found in South Korea, Mexico, Brazil, and Japan, where users spent around 5 hours each day on their apps.
In fact, the least active users spent almost 1.5 hours, while the moderate ones dedicate somewhat close to 2.5 hours per day.
The report further stated that “This indicates strong adoption of apps even for the least avid users in these countries, thanks to widespread adoption of apps such as WhatsApp and an emerging mobile-first lifestyle”.
The basis of the Survey:
App Annie has taken into account the ten biggest Android using countries for its study. Also, talking of categories, shopping apps, travel, and games emerged as the top categories where people were spending most of their time.
Indians had been placed second with 90 minutes, in reference to the average time spent per month per user on mobile shopping. South Korea was just ahead with a bit more than 90 minutes.
Statistics also reveal that, for the finance apps, Indians user spent around 30 minutes on an average per month. Meanwhile, for Brazil, it is 45 minutes and for South Korea, it is 60 minutes.
Lastly, the rest of the users, including the ones in well-established markets like the US, UK, and France are witnessed, spending less than 20 minutes, per day for the apps.