Snapchat becomes more funky. Recently it has deployed for a funky new augmented reality (AR) feature in the form of a new World Lens.
This new 3D Friendmoji Deluxe World Lens paves the path of Snapchat’s growing push into AR by allowing users to not only transpose a 3D virtual version of him/her into the real world, but also adds one of the user’s friend.
Initially, Snapchat has began its journey as an app for sharing self-deleting ephemeral photos, which has taken on a whole new life in recent years. Parent company Snap launched its machine learning-based Lenses feature back in September 2015, providing users with the mechanism for sharing photos of themselves with special effects superimposed on their faces.
The company has later rolled out World Lenses so users could also augment their environment with funky animations, before adding 3D Bitmoji to the World Lenses mix last year. Last month, Snap has also launched Bitmoji Deluxe, offering more customization options for the user’s personal Bitmoji avatar.
With this 3D Friendmoji Deluxe World Lens, Snapchat is also adding more “social” to its AR toolset, as it is trying to keep intact its social network virtue at the core.
To add a friend to a scene, users first need to open a chat with a friend and hit the “capture” button to launch a direct-reply Snap. Then users would have to just point the camera at the environment in front of the user, choose the Friendmoji Lens from the carousel, and position the Bitmojis where the user wants to place them. Now, users would be only able to add a friend to the scene if they have already created a Bitmoji of themselves and linked their Bitmoji account to Snapchat.
Snap has started Bitmoji as part of its $100 million acquisition of Bitstrips in 2016, and of course it has been a success. Apple revealed in December that Bitmoji was the most-downloaded app in the U.S. App Store last year, with Snapchat taking the second place.
The new 3D Friendmojis are available within the main Snapchat app on Android and iOS from today.