Yes, this is true. Pornhub’s latest AI model is designed in a way which would complement users tagging the porn stars in videos, as per the recent claims by the firm.

Initially, the site will be starting small, resorting to facial recognition software, enabling of detecting 10,000 individual pornstars, tagging them in the footage.

Basically, the above-mentioned information is provided by uploaders and viewers, who are still a part of the team verifying the software’s choices. It also plans of scanning all the 5 million views of its videos ‘within the next year’ and then make a shift to the more complicated domain, i.e. using the software to identify the specific categories videos belong to, like ‘public’ and ‘blonde’.


In a recent press statement release, PornHub VP Corey Price stated that the company was joining hands with AI to “expedite antiquated processes”. But the speed at which PornHub’s AI processes the data doesn’t provide with a clear picture of the improvement on its current crowd-sourced system. While in beta the machine learning software apparently scanned somewhat 50,000 videos within a month. But working at this rate would nearly take a decade to scan the entire site. Of course, improvements are being made at a faster pace.

Price further added that “Ultimately, we want to provide our fans with whatever it is they have a penchant for, and our new model will be able to surface more accurate results for them, which will hopefully keep them coming back for. The easier it is to navigate and access what they want, the happier they will be”.

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Even if technology has reached up to the helm, in this case, deployment of facial recognition definitely has alarming implications for privacy. Many a time a revenge porn is often uploaded to popular porn sites and the presence of performers who prefer anonymity while publishing videos. However, to this Pornhub claims that there will be no such privacy issues as the system only detects faces of known stars stored in the database. But, the conclusion states that even after the assurance, the application of this tech to pornography will still be worrying, especially considering past reports of facial recognition being used to identify porn stars’ real names.