Uber has come up with an interesting monsoon gift for its users. In a recent announcement, the app described its enthralling new feature which states that from now onward, users are equipped with the utility of requesting Uber rides, for other individuals irrespective of the fact that they don’t have the app installed on their phones.

In the blog post by Uber, it has regarded this scintillating feature as an essential tool, that would be a great help to the elderly group as any member of their family can book an Uber ride for them. But, the after effect of this feature as assumed by Uber is that, as quite a significant number of individuals will be using this feature, so even if the veterans are not benefiting from this, it will definitely pose an effect on the company’s bottom line.

How does it work?

The feature will follow the following steps:

  • Every time a user sets up the pick up away from their current location, a question will pop up, asking, the ride is for a friend or a family member.
  • The user would have to select a name from the address book and Uber will send a text message to the rider with the details of the ride and a link to track the route.

The good part of the story is that, even if the rider doesn’t have the app installed or a smartphone, he/she can still avail this service. As long as they have the text, they are eligible for the ride.

Photo Credit: Uber

This is an excellent way of publicity and spreading the reach to a large customer base, adopted by Uber. This feature, which is now available in 30 countries, is an excellent way of roping in Non-Uber users and turning them into dedicated Uber-clients. Just a quick update of the app is needed to see the joy of surprise evoking in your loved ones’ faces.