Swiggy has hit the headlines this time. Recently, Swiggy i.e. India’s largest food ordering and delivery platforms announced the launch of its new paid membership programme called Swiggy Super. Also, as a part of this programme, users would be entitled to free deliveries at all times of the day and from all restaurants serviceable in their area. Here, apart from free delivery, Swiggy Super customers would be also able to order food without any surge in the pricing and in fact get priority issue resolution through a dedicated customer care team. Elaborating more on this, Swiggy Super would be initially available in 1-month and 3-month subscription plan options that would be available at a starting price of ₹99-149 for the 1-month plan.
Moreover, a statement by the company states yet did not reveal the pricing details for the 3-month plan. Additionally, customers would also need to have a minimum cart value of ₹99 to avail the Swiggy Super benefits. Initially, Swiggy Super is being rolled out to a “limited set of users” across seven cities in India but is also expected to be made available to all Swiggy users in the coming months. Adding to that, Swiggy states that it would also add more benefits to the membership programme, including exclusive restaurant-specific offers.
Anuj Rathi, VP of Product at Swiggy further added that “With a very large restaurant partner network and an industry best delivery time, Swiggy has become an integral part of the food ordering experiences of Indian consumers. Super is the result of understanding some of their biggest pain points when it comes to food delivery and making it more convenient, affordable, and simple. In the coming months, we will continue to bring more value through Super by adding more benefits and growing the existing offerings on this service”.
Also, this move by Swiggy is its take on Zomato that currently offers three paid subscription programmes on its platform. Zomato Treats, priced at ₹249 per year, enables the user to get a free dessert with each order. Zomato Piggybank is the new reward points programme that would be converted into a ₹299 per year subscription in the coming weeks. Lastly, Zomato Gold offers access to 1+1 on food and 2+2 on drinks for dine-in at Zomato’s partner restaurants, and this is not applicable to food delivery.