Popular online food order and delivery platform Swiggy is up for something new this time. Recently, it announced that it is testing WhatsApp enterprise solution as a faster way to stay connected with customers.
This widely known food-delivery app further added in a statement that, “Swiggy will appear in WhatsApp chat interfaces on consumers’ smartphones and will keep them abreast of their order status in real-time, providing seamless communications system”.
Consumers, however, would have a choice to opt out of Swiggy’s WhatsApp services by replying with “STOP” on the chat-thread.
The company added with this, that, “With this new integration, Swiggy aims to further enhance utility and convenience for its consumers”.
The online food delivery platform would continue to update customers who are not on WhatsApp via text messages.
To conclude, Swiggy added that the service has already been available for some users as part of testing and would be rolled out for all soon.