Good news for all the gadget freaks out there. Consumer electronic brand Thomson has made a re-entry to the Indian market with a range of smart televisions, and this re-entrance has occurred nearly after 15 years after it had left. This 120-year-old brand is making its entry in partnership with the local TV manufacturing firm Super Plastronics (SPPL) and e-commerce giant Flipkart.

Another part of the story also states that this Thomson, owned by French consumer electronics and media conglomerate Technicolor, would face a strong competition in Xiaomi, which has recently entered the affordable smart TV market in India.

SPPL, which has acquired the manufacturing and distribution rights for the brand, is launching three models, to counter the Chinese major. The 32-inch smart TV from Thomson is priced at ₹13,490 compared to Xiaomi’s 32-inch Mi TV at ₹13,999. The other two models, i.e. the 40-inch and 43-inch, are priced significantly lower than Mi TV. Also, its 40-inch variant priced at ₹19,990 is placed against Xiaomi‘s 43-inch TV, priced at ₹22,999.

However, Thomson’s new journey in India would not be a bed of roses. The TV market here is crowded with all major Asian brands competing for a larger share of the pie. In fact, no European brand has managed to make a mark in the recent years.

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Sebastian Crombez, who handles sales, marketing, and trademark licensing at Technicolor, is quite aware of the challenge ahead, to which he regarded that, “The market here is very competitive. But India is an important market for Thomson, which is now in a growing mode. We are also expanding operations in Africa and other major Asian markets”.

As the share of e-commerce channels in the TV market is growing fast, Technicolor is in fact, relying on Flipkart for sales. Also, according to estimates, a share of the online channel stood at 14 percent and Flipkart lead the pack with 9 percent share to its name. To be on the safe side, Technicolor has roped in SPPL that has over three decades of experience in manufacturing and marketing televisions in the country.

According to Avneet Singh Marwah, director & CEO of SPPL, it has invested Rs 500 million in last three years to expand capacity and has lined up ₹1.5 billion to further ramp it up. However, in spite of the stiff completion at the market, after Xiaomi entered the space in February, Marwah added that keeping its business profitable won’t be much of a concern.