Vodafone Idea has recently announced its host of combo recharge prepaid packs in its lineup and this is the strategy to take on Jio and Airtel in the competitive Indian telecom scenario.
It was only the previous month, when Vodafone and Idea Cellular had announced the completion of its merger of their India operations, and this was particularly a move, meant to combat rival Jio that had already created quite a turbulence in the domestic telecom industry. These six new recharge packs released by Vodafone Idea would be available to Idea Cellular and Vodafone subscribers in selected regions across India. Also, these new plans offer voice calling benefits, data, and more. Notably, the price of the ‘Active Recharge’ combo packs starts at ₹25.
These latest recharge packs from Vodafone Idea ranges from ₹25 to ₹245. Also, they ensure a validity period ranging from 28 days to 84 days. As mentioned, the plans are available to Idea Cellular customers in UP (West), Punjab, and Tamil Nadu. Notably, these new recharge packs can also be availed by Vodafone subscribers in Chennai and Tamil Nadu regions. The new ‘Active Recharges’ are mainly aimed at subscribers who do not prefer ‘Unlimited’ packs.
The Vodafone Idea combo recharge packs starts at ₹25. In addition, this offers a talk-time worth ₹18 and 10MB of data for a validity period of 28 days. The second plan is priced at ₹35 and it provides a talk-time worth ₹26 and 100MB of data for 28 days. The local, STD and landline call rates for UP (West) and Punjab is 1 paisa per second and for Tamil Nadu, it is 60 paise per minute. Again, the ₹65 offer comes with a talk-time of ₹65 and 200MB data for a validity period of 28 days. The local, STD, and landline call rates for UP (West) and Punjab is 1 paisa per second and for Tamil Nadu region,and 60 paise per minute.
Now, again talking of the ₹95 plan by Vodafone-Idea, this plan further offers talk-time worth ₹95 and 500MB mobile data for 28 days validity. The local, STD, and landline call rates for Tamil Nadu and Punjab is 30 paise per minute. For UP (West) region it costs 1 paisa per 2 seconds. Then comes the ₹145 pack, which offers talktime worth ₹145 along with 1GB data for 42 days. Under this plan, the local, STD and landline call rates for Tamil Nadu and Punjab is 30 paise per minute while for UP (West) it is 1 paisa per 2 seconds. Finally, there comes the ₹245 plan that provides ₹245 worth of talk-time and 2GB data for a validity period of 84 days. The local, STD, and landline call rates for Tamil Nadu and Punjab is 30 paise per minute and for UP (West) it is 1 paisa per 2 seconds.
Now, concluding on the entire launch of these new packs, Sashi Shankar, Chief Marketing Officer, Vodafone-Idea, added, that, “Over the last two years, many customers have shifted to Unlimited products that are designed to give all-in-one offerings. For mobile users who prefer to recharge with small denomination packs but do not get both voice & data benefits on a single recharge, we now have Active Recharges that have been designed keeping in mind customers’ need for convenience, affordability and simplicity. These low priced combo products give customers a bit of everything – Talk-time, rate-cutter tariff and data.”