Facebook is all in the news again and definitely not for good reasons. Subjected to the criticism against Facebook for allowing misuse of data collected by Cambridge Analytica, WhatsApp co-founder Brian Acton tweeted, regarding his followers on Twitter to delete their Facebook accounts. Here, it needs mentioning that Acton, who co-founded WhatsApp in partnership with Jan Koum, had in fact left the company last year to start a new foundation. Here, notably, Acton’s departure from WhatsApp came over three years after Facebook has acquired the instant messaging app for $16 billion, which figures to approximately ₹1,04,300 crores.

Acton, in fact, posted a tweet that read, “It is time. #deletefacebook”. This hashtag #deletefacebook has been trending on the social media channels for the last couple of days, and Acton is the latest to lend his voice to the movement. This backlash followed revelations to the extent to which Cambridge Analytica’s had access to user data, which in fact prompted US and UK authorities for seeking answers from Facebook.

Facebook here also added that it would face questions this week from the Federal Trade Commission (FTC) about the data acquired by Cambridge Analytica. However, had no indication of a formal investigation.

The FTC is now would be apparently reviewing whether Facebook violated a 2011 consent decree it reached with the authority over its privacy practices. Facebook shares are down more than 15 percent from last month’s all-time high.

Also, it is worth noting here that Acton isn’t the only former Facebook executive who conveyed negativity for the company after his departure. Last year, Chamath Palihapitiya, former VP of User Growth, Mobile, and International at Facebook, also expressed that, “tremendous guilt” for having created tools “that are ripping apart the social fabric of how society works”.

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Last month, 46-year-old Acton in fact also invested $50 million into Signal, i.e. an encrypted messaging app, specially designed to rival WhatsApp.