WhatsApp, the world’s biggest messaging app, might have been down for an hour in India on the New Year’s Eve 2018. But on the other hand, the messaging app had no trouble in breaking the records when it came to the number of messages shared on the date.
According to WhatsApp, the platform saw 75 billion messages being shared on the New Year’s Eve 2018, and these contain over 13 billion images and 5 billion videos. WhatsApp says this number includes all messages that were sent between December 31, 12 AM to 11:59 PM PST (Pacific Standard Time).
It seemed like the Indians were busy sending WhatsApp messages on the New Year’s Eve as well as with over 200 million monthly active users in the market. It is said to be the biggest and most important for the Facebook-owned app.
According to WhatsApp, this New Year’s Eve was biggest messaging day ever. Along with these WhatsApp also revealed its five most popular features of 2017 includes
- video calling
- live location
- delete for everyone
- status, and
- new Album view for photos.
The company also claims that Status, which is WhatsApp’s take on Stories following the steps of Instagram and Snapchat. At present, it has over 300 million daily active users. Given that WhatsApp has over 1.3 billion monthly active users, the 300 million for it’s ‘Status’ feature is not surprising at all.
While WhatsApp might have had a great New Year’s Eve, expectations from the messaging app in 2018 will be more. According to the reports, the company is supposed to roll out UPI-based payments in India and it is also testing new services, businesses in the country. Players like BookMyShow, MakeMyTrip, and even Netflix have partnered with WhatsApp in India.