As per recent reports, Facebook-owned messaging app WhatsApp in all probability is planning to allow advertisements to be displayed in the “Status” section of the app. As known already, WhatsApp’s “Status” feature allows users to share text, photos, videos and animated GIFs that disappear after 24 hours. Rumors about Facebook fuelling ads on Whatsapp started popping up at the end of last month, further revealing that ads are coming to WhatsApp for iOS, and now same happens for Android.

“WhatsApp beta for Android 2.18.305: WhatsApp is implementing in this version ads for Status. They are not visible yet and the feature will be enabled in future,” fan-site WABetaInfo that tests Whatsapp features early tweeted. According to previous media reports, the advertisements would be powered by Facebook’s native advertising system and also would be aimed at helping users understand and participate in businesses using the messaging app.

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The reports also added that this move has been making the rounds ever since Facebook acquired WhatsApp. However, WhatsApp was yet to comment on the rumors.

To delve deep, Facebook CEO Mark Zukerberg’s goal to monetize WhatsApp has forced the social media messaging service’s co-founders to leave the company. One of them, Brian Acton, recently reported that Zuckerberg was in a rush to make money from the messaging service and undermine elements of its encryption technology. To this he added that, “Targeted advertising is what makes me unhappy”.

Now four years post its acquisition by Facebook for $19 billion, WhatsApp, which now has over 1.5 billion users (against Facebook’s 2.3 billion), would reportedly carry targeted ads from 2019, on a platform that has been ad-free till date.