As of now, since its inception days, WhatsApp has been toiling hard for the proper making up of a highly convenient communications app with a list of features added over the course of its existence. In fact, the platform has been so widely adopted that WhatsApp came out with a dedicated app for business users a short while ago. However, these days, in lieu of making it more appealing, the developers made sure that they don’t annoy their users with ads or selling their privacy. However, now, this feature might soon change under the hands of Facebook.

As per certain reports, WhatsApp could start pushing advertisements to start making profits from the platform. WABetaInfo has in fact added that the company has been testing the new version which would show ads in the Stories section for iOS devices. Also, these ads would be shown in a similar fashion as they are done on Instagram, i.e. as content in the form of stories.

What’s even worse that these advertisements would be targeted to an individual, which means Facebook would be actually the one reading all the messages and then throwing ads related to the account. As usual, brands would now have to pay for any content they push to an individual’s account.

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Facebook is also developing its analytics system which would let advertisers gather data from their expenditures and place the content accordingly. Therefore, now users would perceive ads according to the topics they chat on WhatsApp and over the course of time, the ads would also become more specific to what spoken about frequently.

Perhaps this was one of the main reasons why WhatsApp co-founders Brian Acton and Jan Koum left. WhatsApp was originally conceived to be an ad-free messenger platform. However, Facebook has been seeking to earn profits off the platform, considering its one of the most highly downloaded messaging apps in both the iOS and Android genre.