It’s a clear win for Xiaomi. As per the recent report published by independent tech analyst Canalys, Samsung has been overruled by Xiaomi from the top of the Indian smartphone market. Gradually, displacing Samsung’s prime position over the past eight financial quarters, Xiaomi is now the owner of 27% of the market while Samsung is close behind with 25%.
To look back, the Chinese gadget-maker had apparently sold nearly 8.2 million units in the final quarter of 2017-18, while in comparison to that the South-Korean honcho which managed to ship just over 7.3 million units. Quite surprisingly, this was the result in spite of Samsung recording a growth of 17% this year.
Also, according to Canalys, Samsung has fallen much behind in its low-cost product portfolio in the sub-₹15,000 segment. Here, simultaneously, Xiaomi’s growth in India was thought to be much boosted by its strategy of localizing autonomy in its Indian operations with respect to marketing.
Here, it needs to be mentioned that “consumer demand for Samsung’s devices has been weak”. So, in lieu of this, analyst Rushabh Doshi maintained that “it has far superior R&D, and a better hold on the supply chain due to its strong components business”.
Now, it seems that Xiaomi’s formula would be adopted by Samsung now, and also the top-share manufacturers like Lenovo, Vivo and Oppo in the coming days, and to this Doshi added that, “as Xiaomi’s market share reaches saturation point in India, and the market continues to shrink in China, it must contend with slower growth for its smartphone business as it begins to expand in other countries”.
However, the authenticity of this report might be questioned as back in 2015, Samsung had taken a similar step against another Canalys report. In that report, the tracking firm regarded Micromax to be the top smartphone maker in India. Interestingly, Samsung also quoted data from Gfk at the time and regarded that it almost owns 40% of the share in the Indian smartphone market.