Xiaomi has created a new record on this year September. The Chinese smartphone manufacturer shipped more than 10 million smartphones last month across all the markets where it operates Xiaomi’s chief executive officer Lei Jun said.

Lei Jun shared his happiness in an announcement, thanked his employees and partners. The company also reached a major milestone in India. Roughly three years after entering the nation, Xiaomi’s vice president and India head Manu Kumar Jain said the company had shipped more than 25 million smartphones in the country.

The huge jump in sales comes as people in South Asian countries including India to prepare for the festival season. In India, for example, Amazon India and Flipkart have been cashing in on the festive season, providing customers with advantageous discounts with sales past and sales to come. Xiaomi said last month that it had sold more than one million handsets in just two days.

Xiaomi has recently launched the Mi Mix2, a bezel-less smartphone. Also, Mi A1, its first Android One Smartphone for the markets in India.

The recent happening will help the company better to rival with Chinese smartphone maker Huawei. Which newly posted better sales than Apple. The company shipped north of 73 million smartphones in the first two quarters of this year. Averaging more than 12 million handset shipments in a month.

Marketing research firm Strategy Analytics informed that Huawei shipped 38.4 million handsets in Q2 2017, while Oppo shipped 29.million handsets. In contrast, Xiaomi had shipped 23.16 million handsets in the quarter that ended in June.