Xiaomi and Samsung

The Indian smartphone section is booming. Chinese brand Xiaomi has a catch-up with Samsung to become India’s number one smartphone selling company according to the information.  Xiaomi has joined hands with Samsung to become the number one smartphone company in the country for the quarter (Q3) ending of September. Samsung and Xiaomi both hold 23.5 percent share of India’s smartphone market, followed by Lenovo (Motorola), Vivo and Oppo at 9 percent, 8.5 percent and 7.9 percent respectively.

The information reports, “Xiaomi’s aggressive pricing made the brand a clear winner in selling devices on eTailers and direct internet platform. The brand’s offline expansion through preferred partner program and Mi stores are also getting a good response as its shipments doubled from the last quarter”.

Xiaomi shipped 9.2 million smartphones in Q3 2017, with the Redmi Note 4 alone accounting for million shipments. After controlling the online section, the company is now turning its attention to the offline sector by inking partnerships with leading large format stores.

As for Samsung, the South Korean brand saw a 39% QoQ growth and a 23% increase from the same period a year ago. The Galaxy J series is Samsung’s best-selling lineup in India, and the Galaxy J2, Galaxy J7 Nxt, and Galaxy J7 Max led the way in terms of shipments. Meanwhile, Lenovo is now at a third place, with Motorola now accounting for two-thirds of the brand’s sales.

According to the information, Vivo and OPPO had a modest quarter (by their standards), with the brands occupying fourth and fifth places in the subcontinent. The offline channel as a whole didn’t see the kind of growth witnessed by e-commerce sites, but it’s still the “dominant channel” in India:

“After an online dominated pre-and post-Diwali period, the offline channel went through a rather soft festive period. eTailers will continue to be a big driving force for smartphone growth in India, although vendors’ offline focus will continue to keep retail as the dominant channel in India”.

“It will be interesting to see how exclusive partnerships between telcos and vendors, own smartphones brand launches by e-Tailers and availability of dual cameras, bezel fewer screens at more affordable price points, shape up in the coming quarters”.