After the launch of Mi TV 4, Xiaomi is all set to hit the headlines again with the next device of that series. In a recent tweet, Xiaomi Global VP Manu Kumar Jain added that the company is set to launch a new series, and said it would be more accessible. With this, he hinted that it would be much smaller and cheaper than the 55-inch Mi TV 4 that had arrived last month with the price of ₹39,999.
Right now, Jain didn’t reveal any details about the new Mi TV launch in his tweet though hinted that something is in the pipeline. The tweet read like, “Mi fans! Something new is coming to India! It’s time to switch to something smarter, slimmer and sleeker. Coming soon”. Also, just a few minutes post this tweet, the executive came with another tweet, which had the confirmation and read like, “ Innovation should be accessible to everyone. We are bringing a new series enabling more people to #SwitchToSmart TV experience [sic]”.
Taking a cue from the tweets, it emerges that Xiaomi is about to launch a smaller and cheaper TV range than the original Mi TV 4 model. This could be the Mi TV 4A series that was launched in March last year in three screen sizes, including 65-inch, 55-inch, and 49-inch. In July, the company has also brought the 32-inch Mi TV 4A model and this January seems like the launch Xiaomi is hinting at. It had already launched the 50-inch variant in January this year. The Mi TV 4A range starts at CNY 1,099 which is around ₹11,300, and the top-end, 65-inch variant is available with a price tag of CNY 5,699, roughly amounting to ₹54,000. Further, there are features like as AI-based speech recognition, quad-core processors, Wi-Fi connectivity, USB and Ethernet ports, and Android-based PatchWall interface.
With this, there is also a possibility of the Mi TV 4C coming to India as well. Launched in China late last year, this Mi TV 4C is an update to the 4A and comes in two models, a 43-inch full-HD model priced at CNY 1,849, i.e. rounding off to ₹19,000 and a 55-inch 4K HDR model priced at CNY 2,649 i.e. ₹27,200.
Just which model Xiaomi would launch in India remains a mystery right now, but in all probability, it would much be cheaper, and smaller than the Mi LED TV 4 model brought to India last month. Here, the affordable options are also likely to make things difficult for Samsung, Sony, and LG which are capturing a large share of the smart TV market in the country.