YouTube sets a new benchmark. As per the latest report, right now almost, 1.9 billion users are logging into Google-owned YouTube each month. Also, as per YouTube CEO Susan Wojcicki, on an average, users now watch over 180 million hours of YouTube on TV screens every day.

Also, Wojcicki added in a mid-year update over the weekend, that, “Our overall interactions, such as likes, comments, and chats, grew by more than 60 percent year over year. More and more creators are building their businesses and discovering that they can shape the global conversation with just a phone and an Internet connection”. He further informed that “We made a conscious effort to respond on social media, and we answered 600 percent more tweets through our official handles (@TeamYouTube, @YTCreators, and @YouTube) in 2018 than in 2017 and grew our reach by 30 percent”.

YouTube has also built a new feature that enables it to deliver relevant information in YouTube Studio (formerly known as Creator Studio).

Regarding this feature, she added that “In February, we began testing a new dashboard with a small group of creators. The dashboard, which was launched for all English channels, will soon be available in an additional 76 languages in the next two weeks”.

Now, talking about channel membership, viewers pay a monthly recurring fee of $4.99 which is roughly ₹340 to get unique badges, new emojis, Members-only posts in the Community tab, and access to unique custom perks offered by creators.

To this, the YouTube CEO added that “We worked with a small group of creators to develop this service and are expanding it to eligible channels with more than 100,000 subscribers and even more creators in the coming months”. Facts state that every day, over 60 million users click or engage with YouTube Community posts. Here the statement read that “Live streaming continues to be an area of growth for creators, with watch time of live streams increasing by 10X over the last three years”.

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Now, with the increasing penetration of smartphones and data becoming affordable with the ever-growing availability of content, 80 percent of internet users across all age groups in the country are accessing YouTube, as revealed by Google India.

YouTube’s monthly user base has touched almost 225 million in India, which reaches 80 percent of the Internet population.

Now, in addition, the platform recently announced a “Copyright Match” tool, which uses the matching power of Content ID to help creators find copies of content when it’s been uploaded by other channels.

To conclude on this, Wojcicki added that “We’ve been testing this tool with a thousand creators over the last year to tailor it to your specific needs and is a great complement to the range of copyright tools we provide”.